The Clarity Package
Diagnose the problem. Define the direction.
From ₦250,000
Package · 2 weeks
The Clarity Package
Diagnose the problem. Define the direction.
What is included
- Brand and organisation diagnostic
- Positioning assessment
- Audience and stakeholder analysis
- Competitor and landscape review
- Brand messaging direction
- Strategic recommendations
- A 30 to 90 day action roadmap
- One strategy session
- A written strategic report
Ideal for
Founders, startups and organisations that know something is wrong but are not yet clear about what needs to change.
Clarity is the entry point, and it is strategy first. Before anyone designs anything, we establish what your organisation stands for, who it is speaking to, and what is actually getting in the way. Most organisations that come to us asking for a logo leave this stage realising the logo was never the problem.
You finish with a written diagnosis and a direction you can act on, whether you continue with us or not. There is no visual identity inside Clarity: putting one here would make this a design package, and it is not.
Not sure this is the right tier? Book a consultation
Other packages
Compare the other tiers.
Prices are published so you can plan. Each tier includes everything in the one before it.
The Authority Package
Most chosenBuild the system. Establish the authority.
From ₦750,000
What is included
- Strategy: brand audit, market and competitor analysis, stakeholder analysis
- Positioning, brand architecture and a messaging framework
- Brand voice
- Identity: logo system, colour system, typography, visual language and supporting elements
- Communication: company profile, social media direction, presentation and communication templates
- Governance: brand guidelines and an implementation roadmap
The Legacy Package
Build an institution that can outlive the moment.
From ₦2,500,000
What is included
- Intelligence: organisational diagnostic, stakeholder mapping, market and sector intelligence, perception analysis
- Strategy: brand strategy, institutional positioning, brand architecture, strategic narrative and messaging architecture
- Stakeholder communication strategy
- Design: complete visual identity, brand guidelines, institutional collateral, digital identity and presentation systems
- Implementation: roadmap, internal brand alignment, team training and communication rollout
- Launch or repositioning strategy
Enterprise
Complex organisations require a scope built for them.
Custom investment
What is included
- Everything in Legacy, scoped to the organisation
- Multi-brand and portfolio architecture
- Programme and multi-stakeholder communication
- Primary research where the decision requires it
- Implementation across departments or countries
- A confidentiality and governance framework agreed before work begins
Questions
Before you get in touch.
The questions founders and organisations ask most before they start.
How does an engagement begin?
Every engagement starts with a questionnaire, then a discovery session. This is non-negotiable and it is not administrative — the quality of the intake determines the quality of the work. Most clients tell us it was the most useful hour of the project, because it is usually where the real problem surfaces.
Why does brand strategy cost this much?
You are not buying a logo. You are buying the positioning, architecture, governance and applications that make an organisation legible to funders, partners and talent. Brand work is usually the cheapest lever available for changing how seriously an organisation is taken.
What are the payment terms?
Engagements are invoiced in instalments tied to phases, not dates — so payment follows delivered work. Terms are set out in the proposal before anything begins. We do not start design work before the intake is complete and the first instalment is settled.
Who owns the work?
You do. On final payment, full ownership of the delivered brand assets transfers to your organisation, including source files. We retain the right to show the work in our portfolio and case studies — and we always ask before publishing anything about a client.
Do you work with clients outside Nigeria?
Yes. The practice has worked across seven African countries and takes international remote engagements. Discovery sessions run virtually, and delivery is unaffected by distance.
Is the MasterClass really free?
Yes, currently. The Business & Brand Development MasterClass runs over four weeks with live sessions and assignments. It is free at present, and places are limited by cohort.