Visual Identity System
Logo system, colour palette, typography, iconography and layout principles.
Service line
Visual Identity Design
Logo systems, colour architecture, typography, iconography and the application templates that keep them intact.
Overview
What this discipline covers
An identity is a system, not a picture. A logo on its own cannot tell a designer which colour belongs on a funder report, how large a heading should be on a slide, or what a social post should feel like.
We design the full visual system — logo, colour, typography, iconography and layout — and then the guidelines and templates that let your team apply it correctly on the hundredth document, not just the first.
Design follows strategy here, never the other way round. Where the positioning is not yet clear, we settle it first, so every colour, typeface and layout rule has a reason your team can explain. You receive the working files in the formats your suppliers need, with two revision rounds built into delivery.
Who it is for
- Organisations launching or rebranding
- Teams producing a lot of material without an in-house designer
- Organisations whose identity no longer matches their size or seriousness
Is this you?
Signs you need this.
If two or more of these sound familiar, this is where to start.
- Your logo looks slightly different on every document
- Every designer you work with starts from scratch
- Your slides, reports and social posts do not look like one organisation
- You are about to launch, rebrand or raise, and your materials do not match the ambition
Engagements
How we deliver it.
Each engagement has a defined scope and a typical duration, confirmed after your intake questionnaire.
Brand Guidelines Document
A professionally designed, comprehensive brand manual.
Application Templates
Social media, presentation decks, letterhead, certificates and report covers.
What you leave with
Concrete, usable, yours.
- A logo system with primary, secondary and compact marks
- A colour palette with clear rules for how each colour is used
- A typography system for headings, body text and data
- An iconography style and layout principles
- A brand guidelines document your team and suppliers can follow
- Ready-to-use templates for the documents you produce most
Related
Other disciplines.
Most engagements draw on more than one.
Brand Systems Strategy
Complete brand architecture — from positioning and competitive mapping through voice, governance and measurement.
Institutional Communications
Impact reports, sponsorship decks, investor presentations and grant documents that carry institutional weight.
Executive Brand Building
Founder narrative, bio decks, media kits, speaker profiles and thought-leadership systems.