Engagements

Service packages

Three published tiers, plus Enterprise for complex organisations and a monthly Strategic Partnership. Every engagement begins with a questionnaire, because the quality of the intake determines the quality of the work.

Packages

Compare the published tiers.

Prices are published so you can plan. Each tier includes everything in the one before it, and the range is confirmed after your discovery call.

The Clarity Package

Diagnose the problem. Define the direction.

From ₦250,000

From $165 · 2 weeks

What is included

  • Brand and organisation diagnostic
  • Positioning assessment
  • Audience and stakeholder analysis
  • Competitor and landscape review
  • Brand messaging direction
  • Strategic recommendations

The Legacy Package

Build an institution that can outlive the moment.

From ₦2,500,000

From $1,650 · 12+ weeks

What is included

  • Intelligence: organisational diagnostic, stakeholder mapping, market and sector intelligence, perception analysis
  • Strategy: brand strategy, institutional positioning, brand architecture, strategic narrative and messaging architecture
  • Stakeholder communication strategy
  • Design: complete visual identity, brand guidelines, institutional collateral, digital identity and presentation systems
  • Implementation: roadmap, internal brand alignment, team training and communication rollout
  • Launch or repositioning strategy

Every engagement begins with a short intake questionnaire. Start yours

Beyond the tiers

When a page cannot price it.

Two engagements are scoped with you rather than bought off a list: one for complex organisations, one for organisations that need us month to month.

Every tier

What every tier shares.

The tiers differ in scope and depth. The way we work does not.

Before phase one

An intake questionnaire

5 questions for Clarity, 19 for Authority and 30 for Legacy. It is where the real problem usually surfaces.

Diagnose

A diagnosis you agree first

You see the diagnosis and agree it before any recommendation is made.

Pricing

A published price

Naira first, with the US dollar equivalent, so you can plan before you commit.

Delivery

The five-phase model

Discover, diagnose, design, deliver and deploy, with a Discovery Report in 5 working days and two revision rounds.

How we work

Five phases. Every engagement.

The same model at every tier, from a 2-week Clarity engagement to a Legacy programme of 12 weeks or more.

  1. Step 1: Discover

    Intake questionnaire, a 60–90 minute discovery session, and a scan of your competitive landscape.

    Discovery Report in 5 working days

  2. Step 2: Diagnose

    Findings become insights. You see the diagnosis and agree it before any recommendation is made.

    Strategic Priority Statement

  3. Step 3: Design

    Positioning, architecture, identity and voice, built against the diagnosis you agreed.

    Brand System Document

  4. Step 4: Deliver

    Presentation and walkthrough, up to two revision rounds, final files and handover.

    Final Deliverables Package

  5. Step 5: Deploy

    Orientation for your team, implementation support, a 30-day check-in and a 90-day review.

    Deployment Support Report

Questions

Before you get in touch.

The questions founders and organisations ask most before they start.

How does an engagement begin?

Every engagement starts with a questionnaire, then a discovery session. This is non-negotiable and it is not administrative — the quality of the intake determines the quality of the work. Most clients tell us it was the most useful hour of the project, because it is usually where the real problem surfaces.

Why does brand strategy cost this much?

You are not buying a logo. You are buying the positioning, architecture, governance and applications that make an organisation legible to funders, partners and talent. Brand work is usually the cheapest lever available for changing how seriously an organisation is taken.

What are the payment terms?

Engagements are invoiced in instalments tied to phases, not dates — so payment follows delivered work. Terms are set out in the proposal before anything begins. We do not start design work before the intake is complete and the first instalment is settled.

Who owns the work?

You do. On final payment, full ownership of the delivered brand assets transfers to your organisation, including source files. We retain the right to show the work in our portfolio and case studies — and we always ask before publishing anything about a client.

Do you work with clients outside Nigeria?

Yes. The practice has worked across seven African countries and takes international remote engagements. Discovery sessions run virtually, and delivery is unaffected by distance.

Is the MasterClass really free?

Yes, currently. The Business & Brand Development MasterClass runs over four weeks with live sessions and assignments. It is free at present, and places are limited by cohort.

Start with clarity.

Tell us what you are building. We will tell you what it needs.

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