Brand Systems Strategy
Complete brand architecture — from positioning and competitive mapping through voice, governance and measurement.
The practice
Seven disciplines that work as one system.
Engagements are scoped from these. Most begin with a single question, such as a logo, a profile or a speech, and reveal a structural one underneath.
Service lines
Where the work happens.
Each discipline stands alone, and each is stronger when it is built on the one before it.
Visual Identity Design
Logo systems, colour architecture, typography, iconography and the application templates that keep them intact.
Institutional Communications
Impact reports, sponsorship decks, investor presentations and grant documents that carry institutional weight.
Executive Brand Building
Founder narrative, bio decks, media kits, speaker profiles and thought-leadership systems.
Policy Technology & Intelligence
Policy analysis, intelligence briefs, regulatory communication and data-driven strategy.
Culture Shaping
Brand strategy that shifts cultural narratives, not just market position.
Integrated Marketing Communication
New media, traditional media, design and web — planned together and run as one campaign.
How we work
Five phases. Every engagement.
The same model at every tier. You are never shown a recommendation before you have agreed the diagnosis behind it.
-
Step 1: Discover
Intake questionnaire, a 60–90 minute discovery session, and a scan of your competitive landscape.
Discovery Report in 5 working days
-
Step 2: Diagnose
Findings become insights. You see the diagnosis and agree it before any recommendation is made.
Strategic Priority Statement
-
Step 3: Design
Positioning, architecture, identity and voice, built against the diagnosis you agreed.
Brand System Document
-
Step 4: Deliver
Presentation and walkthrough, up to two revision rounds, final files and handover.
Final Deliverables Package
-
Step 5: Deploy
Orientation for your team, implementation support, a 30-day check-in and a 90-day review.
Deployment Support Report
Engagements
Three ways to start.
Prices are published so you can plan. Each tier includes everything in the one before it, and the range is confirmed after your discovery call.
The Clarity Package
Diagnose the problem. Define the direction.
From ₦250,000
What is included
- Brand and organisation diagnostic
- Positioning assessment
- Audience and stakeholder analysis
- Competitor and landscape review
- Brand messaging direction
- Strategic recommendations
The Authority Package
Most chosenBuild the system. Establish the authority.
From ₦750,000
What is included
- Strategy: brand audit, market and competitor analysis, stakeholder analysis
- Positioning, brand architecture and a messaging framework
- Brand voice
- Identity: logo system, colour system, typography, visual language and supporting elements
- Communication: company profile, social media direction, presentation and communication templates
- Governance: brand guidelines and an implementation roadmap
The Legacy Package
Build an institution that can outlive the moment.
From ₦2,500,000
What is included
- Intelligence: organisational diagnostic, stakeholder mapping, market and sector intelligence, perception analysis
- Strategy: brand strategy, institutional positioning, brand architecture, strategic narrative and messaging architecture
- Stakeholder communication strategy
- Design: complete visual identity, brand guidelines, institutional collateral, digital identity and presentation systems
- Implementation: roadmap, internal brand alignment, team training and communication rollout
- Launch or repositioning strategy
Every engagement begins with a short intake questionnaire. Start yours
Questions
Before you get in touch.
The questions founders and organisations ask most before they start.
How does an engagement begin?
Every engagement starts with a questionnaire, then a discovery session. This is non-negotiable and it is not administrative — the quality of the intake determines the quality of the work. Most clients tell us it was the most useful hour of the project, because it is usually where the real problem surfaces.
Why does brand strategy cost this much?
You are not buying a logo. You are buying the positioning, architecture, governance and applications that make an organisation legible to funders, partners and talent. Brand work is usually the cheapest lever available for changing how seriously an organisation is taken.
What are the payment terms?
Engagements are invoiced in instalments tied to phases, not dates — so payment follows delivered work. Terms are set out in the proposal before anything begins. We do not start design work before the intake is complete and the first instalment is settled.
Who owns the work?
You do. On final payment, full ownership of the delivered brand assets transfers to your organisation, including source files. We retain the right to show the work in our portfolio and case studies — and we always ask before publishing anything about a client.
Do you work with clients outside Nigeria?
Yes. The practice has worked across seven African countries and takes international remote engagements. Discovery sessions run virtually, and delivery is unaffected by distance.
Is the MasterClass really free?
Yes, currently. The Business & Brand Development MasterClass runs over four weeks with live sessions and assignments. It is free at present, and places are limited by cohort.