New media
Social media audit, strategy, marketing, implementation and training. We deploy, monitor and manage social initiatives, and provide insight into how the market thinks using analytics.
Service line
Integrated Marketing Communication
New media, traditional media, design and web — planned together and run as one campaign.
Overview
What this discipline covers
Most organisations buy their communications in pieces: a social media manager here, a designer there, a website from someone else, media placement from a fourth. The pieces are each defensible and the whole says four different things.
Integrated marketing communication is the discipline that runs them as one. We deploy, monitor and manage your presence across social and traditional media, develop the materials that let you talk to stakeholders in language they understand, and use analytics to show how the market is actually responding.
It sits on top of the brand system rather than replacing it. Where the positioning and identity are already settled, this is how they reach people; where they are not, we settle them first.
Who it is for
- Organisations running continuous communications without an in-house team
- Institutions that need traditional media and digital handled together
- Teams that need campaigns planned, produced and measured in one place
Is this you?
Signs you need this.
If two or more of these sound familiar, this is where to start.
- Your social media, your website and your printed material do not sound like one organisation
- You are posting regularly and still cannot say what it is achieving
- A media opportunity or a public relations problem arrives and there is no plan for it
- Every campaign starts from nothing, with a new freelancer and a new look
Engagements
How we deliver it.
Each engagement has a defined scope and a typical duration, confirmed after your intake questionnaire.
Media
Media buying and placement, production management, public relations and media relations, project management, event consultation and advisory.
Design
Design solutions, design consulting and advisory, 3D project management and advisory, production management and design training.
Web
UI and UX design, website audit, website development and search engine optimisation.
What you leave with
Concrete, usable, yours.
- A communication strategy covering social, traditional media, design and web
- A campaign calendar your team can actually run
- Materials and templates produced to one standard
- Media placement and public relations handled deliberately, not reactively
- Analytics reported as decisions, not dashboards
Related
Other disciplines.
Most engagements draw on more than one.
Brand Systems Strategy
Complete brand architecture — from positioning and competitive mapping through voice, governance and measurement.
Visual Identity Design
Logo systems, colour architecture, typography, iconography and the application templates that keep them intact.
Institutional Communications
Impact reports, sponsorship decks, investor presentations and grant documents that carry institutional weight.